“With sensalytics we have an established partner at our side who helps us to keep an eye on the visitor flow at HANSA-PARK and to actively manage it.“

Tim Neben
Head of Central Purchasing

The customer

HANSA-PARK is a seasonal leisure park in the north of Germany, 30 km north of the world cultural heritage site of the Hanseatic City of Lübeck. The maritime park area in the most beautiful location on the Baltic Sea with an area of 46 hectares is divided into more than 10 theme areas, in which roller coasters and water rides, various family attractions and numerous join-in attractions are harmoniously integrated under the theme “HANSE“.

The park was opened on May 15, 1977 and has since then continuously developed and invested in numerous innovative novelties. Since 2009 alone, a total of 10 new ride and join-in attractions have been opened. Among them, in 2015 with the oath of KÄRNAN one of Germany's two highest hypercoasters and in 2019 the Highlander, the world's highest gyro drop freefall tower with a height of 120 m. Parallel to the numerous attractions, the theming of the HANSE has been consistently pursued and HANSA-PARK has established itself as a top destination for the whole family.

The challenge

Within the scope of professional visitor guidance, all visitors should be counted automatically when entering and leaving HANSA-PARK. This gives the management an overview at all times of how many visitors are currently at HANSA-PARK. In addition to the possibility of adjusting the operative handling in real time, this data is also to be analyzed historically in order to be able to investigate changes in visitor behavior.

In addition, the visitor flows at the visitor-intensive attractions will also be automated and recorded in real time in order to derive a real-time forecast of the waiting time for each attraction. This will be displayed live to visitors at HANSA-PARK on information monitors and in the HANSA-PARK app. The aim of this display is to optimize the visit planning in the park for the guests and thus contribute to an improved customer journey.

The solution

3D sensors are installed at all entrances to HANSA-PARK. These count all visitors in real time and thus enable the visitor and occupancy figures for HANSA-PARK to be determined.

To determine the current waiting times of individual attractions, 3D sensors are also installed at the entrances to the attractions and in the exit area. These sensors are integrated into the thematic design and are partly installed as weatherproof outdoor versions. The system determines a dynamic throughput per attraction in real time via incoming and outgoing visitors. From this key figure and the number of visitors currently waiting, the predicted waiting time is calculated in real time.

“The calculation of the waiting times of our attractions in real time helps us in our daily, operative business. At the same time, our visitors are pleased with the transparent information policy and enjoy their time at HANSA-PARK even more.“

The result

All sensor data are transmitted, processed and provided to the sensalytics cloud in real time. For the display of the current waiting time, the real-time data is retrieved via the sensalytics API in order to integrate it into the HANSA-PARK app and to display it on the info monitors distributed throughout the park. For an optimized crowd management in the operational business, the HANSA-PARK management can view the relevant key figures via the sensalytics app mobile in real time.

The sensalytics portal is used for a backward looking evaluation and analytical observation of the visitor flows in the park. Here all collected KPIs are available in intuitive cockpits and comprehensible reports. With the dynamic and unique report designer, any specific question can be answered in the shortest possible time. This provides the HANSA-PARK management with a detailed database for operative and strategic decisions.

“The holistic offer, the close cooperation and open communication convinced us and made such a project possible. We will continue to rely on the expertise and technology of sensalytics in the future.“

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