“We use sensalytics as our essential retail dashboard to keep track of all relevant metrics to benchmark our worldwide stores. All relevant information is in sight in real-time, wherever we are, whenever we want.“
Head of Retail
A constant search for innovation, the visionary use of materials and a wealth of experience in eyewear design are the defining elements behind MYKITA’s collections. A key factor in the company’s success is its holistic business philosophy, which brings together expertise from all disciplines under a single roof, the MYKITA HAUS. It thrives on the power of a self-contained network that enables interdisciplinary research and the transfer of technologies. This all-encompassing mentality is also reflected in the MYKITA Shops; the unique retail concept unites the firm’s own design principles with optical precision made in Germany.
MYKITA’s eyewear collections are available at the firm’s own shops in Berlin, Paris, New York, Los Angeles, Washington, Copenhagen, Monterrey, Cartagena, Zurich, Zermatt, Vienna and Tokyo as well as at selected opticians and fashion outlets in over 80 countries.
A retail analytics is demanded for performance beanchmarking stores and manage and optimize store processes throughout the worldwide distributed MYKTA stores. Store Managers as well as staff at the HQ in Berlin must be provided a retail dashboard, that displays all relevant metrics in real-time.
These metrics include store frequence data as well as utilisation metrics and especially revenue-relevant metrics such as net-revenue, average purchase and conversion rate. Furthermore top and flop sellers shall be reported.
Modern, easy-to-install 3D sensors are installed inside the store. These sensors track in and outgoing visitors fully anonymous and most accurate. The easy installation of these sensors lead to an easy roll-out process worldwide, even in remote locations. All generated data is instantly processed, aggregated and displayed in an appealing MYKITA dashboard.
“sensalytics' easy installation and the intuitive user interface convinced us instantly.“
The MYKITA management team keeps an eye on the big picture and the performance of worldwide distributed stores and regions. The aggregated data is used for fact based decisions.
Store manager use sensalytics as a tool to optimize staffing. Marketing staff uses sensalytics data to evaluate campaigns.
“Store managemnt is fact-based now. Dies improves the decision-making process a lot.“