“sensalytics supports us in benchmarking and comparing our stores. We can optimize staffing and provide an improved service quality with sensalytics data as the foundation.“

Stefan Schmitt
Field Director Shop Service and Management

The customer

Sparkasse Altötting Mühldorf: Important for people and business. The business model is based on key values such as trust, reliability and responsibility. Sparkasse Altötting Mühldorf uses the advantages, strengths and opportunities to get involved as a large financial service provider in the region.

Sparkasse Altötting-Mühldorf is closely connected with the business district and the people living there. Sparkasse is involved in the 33 branches (including six self-service branches) with more than 500 local employees.

With a balance sheet total of more than 2.4 billion euros, Sparkasse Altötting Mühldorf has a leading role in the region thanks to its broad range of financial services. With its own existence, it generates added value for the region, the society and, in particular, for the their customers.

The challenge

How many people enter the branch and how many are in it at the same time? How many customers use the self-service area and what is the share of people who also go to the service area? These and many more questions should be answered.

The sensalytics system is the central analytics tool for the location benchmark regarding people counting. Staffing and opening times are optimized based on these facts in order to be able to offer customers an even better service on site.

The solution

Sparkasse Altötting-Mühldorf in Upper Bavaria measures the customer frequency at 17 locations in order to analyze store utilization and achieve the best possible operation of the branch network. The data obtained is evaluated internally and with the help of Sparkassen Consulting and corresponding instructions are derived.

The result

With dashboards and individual reports, the current frequency data of the branches are always available.

The frequency data obtained has led to an adjustment of opening hours and accurate capacity control in the branches.

“sensalytics is the ideal partner for us regarding people counting in order to manage our capacities.“

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