“We use sensalytics as our essential retail dashboard to keep track of all relevant metrics to benchmark our worldwide stores. All relevant information is in sight in real-time, wherever we are, whenever we want.“
Oliver Stark
Head of Retail
THE CUSTOMER
A constant search for innovation, the visionary use of materials and a wealth of experience in eyewear design are the defining elements behind MYKITA’s collections. A key factor in the company’s success is its holistic business philosophy, which brings together expertise from all disciplines under a single roof, the MYKITA HAUS. It thrives on the power of a self-contained network that enables interdisciplinary research and the transfer of technologies. This all-encompassing mentality is also reflected in the MYKITA Shops; the unique retail concept unites the firm’s own design principles with optical precision made in Germany.
MYKITA’s eyewear collections are available at the firm’s own shops in Berlin, Paris, New York, Los Angeles, Washington, Copenhagen, Monterrey, Cartagena, Zurich, Zermatt, Vienna and Tokyo as well as at selected opticians and fashion outlets in over 80 countries.
THE CHALLENGE
A retail analytics is demanded for performance beanchmarking stores and manage and optimize store processes throughout the worldwide distributed MYKTA stores. Store Managers as well as staff at the HQ in Berlin must be provided a retail dashboard, that displays all relevant metrics in real-time.
These metrics include store frequence data as well as utilisation metrics and especially revenue-relevant metrics such as net-revenue, average purchase and conversion rate. Furthermore top and flop sellers shall be reported.
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